Survey results: are all Smart Home consumers created equal?
Are all potential Smart Home consumers interested in the same solutions?
Do they have the same needs? How does location impact your offering?
How can we learn from the differences between the American and European consumers?
We at Essence Group recently conducted an in-depth survey with smartphone owners in the United States and Europe to better understand how they look at IoT-based smart home management solutions, their distinct needs, interests, and buying habits.
Our survey has shown significant differences between American and European consumers in terms of needs, requirements and the attitude toward Smart Home solutions.
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